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Sample white-label fundraising demo · not affiliated with or endorsed by the organizationSwitch to HUA demoWhite-label previews
New Hope Grief Support Community logo
New Hope
Grief Support Community · Long Beach
Sections
Go-to-market · proposed

Channels, cadence, communities, budget.

A gentle, calendar-aware awareness and partner plan. Proposed channels and cadence only; no audience data or results are claimed.

Owned channels first
Email, site, social
Paid share cap
15%
Peak moments
Back to school, holidays
Story rule
Consent always

Tone is warm and plain. No graphic loss imagery, no urgency pressure, and no personal stories without documented consent.

Channel mix

Budget shares sum to 100% of the marketing line.

Proposed channel plan
ChannelCadenceBest timesFormatsGoalShare
Email newsletter
Segment supporters vs. participants.
MonthlyTue morning PTProgram dates, partner thanksStewardship
15%
Instagram
Use butterfly illustration system.
3 per weekWeekday evenings PTIllustration posts, quotes from leadershipAwareness
20%
Facebook
Older adult audience.
3 per weekWeekday mornings PTGroup start dates, eventsProgram awareness
20%
LinkedIn
Authored by leadership.
2 per monthTue-ThuExecutive Director articles, partner postsEmployer partners
10%
Community partners
Existing partners only, with permission.
QuarterlyPartner newslettersFlyers, referral cardsReferral awareness
15%
Local press
Pitches are not coverage.
SeasonalBefore holidaysPitches, op-ed draftsCredibility
5%
Paid social
Respectful targeting; no grief inference.
BurstsAug-Sep, Nov-DecBoosted postsGroup sign-up awareness
15%

Amplifier communities

Each community needs a named relationship owner. No relationships are implied.

Schools and districts
WhyFamilies meet grief through school.MoveShare program info via existing school partners.
Universities
WhyStudents and staff experience loss.MoveCoordinate with CSULB and USC relationships New Hope already lists.
Health and human services
WhyReferral partners.MoveKeep referral materials current with city and county partners.
Employers and professional firms
WhyManagers want to help grieving staff.MoveProposed workplace workshops.
Faith communities
WhyPlaces people turn after a loss.MoveOffer program flyers and holiday information.

Cadence

  1. Aug-Sep
    Fall group awareness; school-year resources.
    Owned plus small paid burst
  2. Oct
    Workplace training pilot outreach (proposed).
    LinkedIn and email
  3. Nov-Dec
    New Hope for the Holidays and year-end giving.
    Peak
  4. Jan-Feb
    New year groups; thank-you reports to funders.
    Owned
  5. Mar-May
    Spring groups; Mother's and Father's Day sensitivity.
    Owned plus partners
  6. Jun-Jul
    Family programs and camp awareness.
    Facebook and partners
New Hope Grief Support Community · Long Beach, California

Sample white-label fundraising demonstration prepared by SEHG for discussion. Not produced, reviewed or endorsed by New Hope Grief Support Community. Program facts come from New Hope's public website as checked October 8, 2026. Campaigns, training tracks, calendars, creative, outreach drafts and financial inputs are proposed or illustrative. New Hope offers peer-led support, not therapy or clinical treatment.

Prepared by Synergy Education Holdings Group as a white-label demonstration. No donations are processed, no emails are collected, and no outreach is sent from this environment. Search indexing disabled.