Year 1
10 state activations
Prioritizing the four business-registered states. Florida is already ETPL-approved; additional filings are in progress. New-state revenue activates only after approval, listing, and launch conditions are met.
Investors
Business model, working terms,
and the Year-1 plan.
Eight revenue engines on one AI-native platform, a state-by-state funded-channel rollout, and a published Year-1 operating plan.
Working Financing Terms
$3.0M raise. 16.67% equity.
$15.0M pre-money, $18.0M post-money. The Conservative case is the official base case; Mid and High are upside cases.
Raise
$3.0M
Pre-money
$15.0M
Post-money
$18.0M
Equity
16.67%
Year-1 Operating Plan
Year 1 is the commercialization build.
Year 1 is the commercialization and operations build. Year 5 is the exit-or-hold decision point, and the Y6–10 hold case adds a university/degree pathway.
| Metric | ConservativeBase case | Mid | High |
|---|---|---|---|
| Y1 revenue | $1.89M | $2.26M | $2.64M |
| Y1 Growth & Distribution — dynamically allocated | $500K | $500K | $500K |
| Y1 state activations | 10 | 10 | 10 |
| Y1 university partners | 2 | 2 | 2 |
| Y1 bid submissions | 40 | 60 | 80 |
| Bid win rate | 10.0% | 11.1% | 12.5% |
Management planning figures. Growth & distribution spend is a ceiling, dynamically allocated across channels. Submitted bids are not counted as revenue; new-state revenue activates only after approval, listing, and launch conditions are met.
Year-5 projections
| Metric | ConservativeBase case | Mid | High |
|---|---|---|---|
| Y3 revenue (projection) | ~$26.1M | — | — |
| Y5 revenue (projection) | $91.7M | $128.4M | $169.6M |
| Y5 EBITDA (projection) | $29.3M | $51.3M | $76.3M |
| Y10 revenue (projection) | ~$393.8M | — | — |
| Y10 EBITDA (projection) | ~$157.5M | — | — |
Projections, not commitments. The Conservative case is the official base case; Mid and High are upside cases.
State Rollout
10 states, then +15 and +15.
ETPL/WIOA eligibility is earned state by state and program by program. Revenue is recognized on verified approval — never marketed ahead of it.
Year 2
+15 states
Expansion driven by the state-by-state eligibility engine — provider status, program status, and local-board status tracked per state, with renewal alerts and state-specific document checklists.
Year 3
+15 states
All 50 states are maintained in the internal database for acceleration; each activates on verified approval, never before.
Business Model
Eight revenue engines.
Consumer, institutional, corporate, and government markets on one AI-native platform.
01
VOUCHERS
Federal & state training vouchers
WIOA/ETPL, TANF, SNAP E&T, VR, and IWT funded channels. POST/IADLEST-aligned CE at $149–$249 per learner; agency contracts $25k–$250k. Woman-owned and WOSB certified, with active CAGE & UEI.
CEU-eligible for POST/IADLEST and OEMS certification.
02
UNIVERSITY
University revenue share (OPM)
Revenue-share programs where the institution keeps the majority of program revenue and SEHG provides platform, content, and operations in ~30-day builds.
03
AI TOOLS SAAS
AI tools SaaS
The AI suite sold as individual tools or a bundled subscription — curriculum builder at $14.99/mo, skill-gap analyzer, AI tutor, and career pathway tools.
04
TRAINING SAAS
B2C & corporate training SaaS
Self-paced B2C courses from $59 essentials to premium programs (136 live, 200+ in development), plus B2B corporate training on a three-tier per-seat model — Starter $119, Growth $99, Enterprise $79 per seat/month (10% annual-prepay discount); enterprise contracts $30k–$500k annually — including tuition-reimbursement-funded enrollments as an added corporate stream.
05
FACULTY SAAS
Faculty SaaS & workshop kits
Curriculum builder and AI teaching tools for faculty at $14.99/mo, plus branded workshop kits sold independently or as add-ons to in-person training.
06
GRANTS & RFP
Grants & RFP funding
Federal, state, and foundation grant programs plus competitive RFP awards for workforce, public-safety, and mental-health training delivery.
07
INTEGRITY
Integrity & compliance proctoring (AuthentIQ)
AI-assessment integrity and compliance proctoring at $8.99/exam or $4.99/mo (annual $59), embedded across every other engine and sold standalone to institutions.
08
INTERNATIONAL
International schools & training sales
Purchasing-power-adjusted pricing for LATAM markets, SEO/SEM enrollment pipelines for partner universities, and white-label LMS licensing for international schools and institutions.
Marketing & GTM Strategy
Distribution is the moat — sell where the money already is.
SEHG's go-to-market is built around funded channels: the buyer is a caseworker, agency, or institution spending allocated dollars — not a consumer deciding whether to learn.
Government & funded learners
Direct-to-caseworker motion: ETPL/vendor listings make SEHG purchasable with WIOA, TANF, VR, and SNAP E&T dollars — the buyer is a program administrator, not the learner. Near-zero CAC once listed.
Public safety
Founder-led credibility (30,000+ officers trained) + per-seat CE pricing agencies can buy on a P-card. Land per-seat, expand to $25k–$250k agency contracts.
Universities (OPM)
Partner keeps the majority of revenue and their brand; SEHG supplies platform, catalog, and ~30-day custom builds. One BD lead per region; pipeline from the existing 77-university network.
Corporate & SMB
SEO + content-led self-serve at $59/course and a three-tier per-seat subscription ($119 Starter · $99 Growth · $79 Enterprise per seat/month, 10% annual-prepay); SDRs qualify inbound into $30k–$500k enterprise ACVs with AuthentIQ integrity as the wedge.
A feature-level matrix against 24 platforms (LMS, AI generation, integrity, tutoring) is published at the competitive analysis page.
Investor FAQ
Questions investors ask first.
Investor Materials
Everything in one place.
Start with the deck and term sheet. The full runway model and supporting materials are available on request under NDA.